Book Review: Breakthrough Nonprofit Branding

There are a lot of lessons in the new book Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results by cause marketing expert Carol Cone along with co-authors Jocelyne S. Daw, Kristian Darigan Merenda, and Anne Erhard, but one stood out for me. Simplicity powers strong brands. That lesson is implicit in the first of […]

Why Seth Godin Is Wrong (Updated)

Online marketing guru Seth Godin takes aim at nonprofits in a widely-quoted blog post “The problem with non” today, a diatribe of sorts that repeats a meme that’s been active in American philanthropy circles for at least a decade: nonprofits are afraid of change. And it’s true, of course – at least on the surface. […]

CauseWired on Leading Podcast: How Nonprofits Can Use the Web to Create Real Causes

Corey Pudhorodsky has been producing the excellent 501c3cast, which deals with a wide range of issues in philanthropy and nonprofit management, since 2005 – and this week, I was honored to be his special guest on the 107th in this eminently NPR-worthy program. You can listen via the player below, but be sure to click […]