Media

Social Ventures: Tom Watson’s New Blog at Forbes

I’m late in announcing this here (on my own site – the cobbler’s children run barefoot, I know) but I’ve signed to write the new Social Ventures blog over at Forbes. I admire what Forbes is doing in terms of bring in a variety of new voices, and I’m enjoying engaging a new audience there […]

Groupon’s Flop: When Cause Marketing Goes Horribly Wrong

Did you happen to catch the Groupon ads during the Super Bowl? In one of the most wrong-headed displays of cause marketing ever to find a national advertising stage, the Groupon spots managed to offend human rights supports of Tibetan freedom and environmentalists trying to save the Brazilian rain forest and diminishing whale populations. I’m […]