Corporate Social Responsibility

Importance of Nonprofit Strategic Plans

CauseWired’s Tom Watson spoke at the 2014 Giving Under The Influence Symposium on April 24th at the National Press Club in Washington DC on employee engagement, corporate philanthropy and the work of the nonprofit sector. The panel was sponsored by America’s Charities, a nonprofit coalition of the U.S. charitable organizations that provides workplace charitable giving campaigns, technology and thought […]

Millennials, Networks, Philanthropy – #GivingUndertheInfluence

Great panel at the Washington Post yesterday, as America’s Charities convened its #GivingUndertheInfluence symposium to discuss trends in workplace giving and growing roles of millennials and digital networks. I was honored to join Marc Johnson, vice president of digital strategy in the Studio/Online division of APCO Worldwide; Heather Lofkin Wright, national director of community service […]

How to Develop Sustainable Fundraising & Employee Engagement Plans Using Social Media

Here are some excerpts from the speech I gave at the America’s Charities annual membership conference at Georgetown University in Washington DC two weeks ago:

Wired Workers, Social Media and CSR – Are We At A Tipping Point?

What has the advent of social media – indeed, the networked worker – meant for corporate social responsibility programs and employee activism? That’s the topic of a new white paper I’ve co-authored with my friend and longtime collaborator Howard Greenstein. Sponsored by the JK Group and released under the auspices of New York University’s Heyman […]

Groupon’s Flop: When Cause Marketing Goes Horribly Wrong

Did you happen to catch the Groupon ads during the Super Bowl? In one of the most wrong-headed displays of cause marketing ever to find a national advertising stage, the Groupon spots managed to offend human rights supports of Tibetan freedom and environmentalists trying to save the Brazilian rain forest and diminishing whale populations. I’m […]

‘Cause Marketing Is Dead’

When the mother of cause marketing declares that “cause marketing as we know it is dead,” it’s time to pay attention. So said Carol Cone last week as she introduced the fourth annual Good Purpose Global Study by Edelman in New York. More than 7,000 consumers, ages 18 to 64, were surveyed in 13 countries […]