What has the advent of social media – indeed, the networked worker – meant for corporate social responsibility programs and employee activism? That’s the topic of a new white paper I’ve co-authored with my friend and longtime collaborator Howard Greenstein. Sponsored by the JK Group and released under the auspices of New York University’s Heyman [...]

Did you happen to catch the Groupon ads during the Super Bowl? In one of the most wrong-headed displays of cause marketing ever to find a national advertising stage, the Groupon spots managed to offend human rights supports of Tibetan freedom and environmentalists trying to save the Brazilian rain forest and diminishing whale populations. I’m [...]

When the mother of cause marketing declares that “cause marketing as we know it is dead,” it’s time to pay attention. So said Carol Cone last week as she introduced the fourth annual Good Purpose Global Study by Edelman in New York. More than 7,000 consumers, ages 18 to 64, were surveyed in 13 countries [...]