Great panel at the Washington Post yesterday, as America’s Charities convened its #GivingUndertheInfluence symposium to discuss trends in workplace giving and growing roles of millennials and digital networks. I was honored to join Marc Johnson, vice president of digital strategy in the Studio/Online division of APCO Worldwide; Heather Lofkin Wright, national director of community service for PwC; and George Weiner, president of digital cause consultancy WholeWhale along with moderator Marcia Bullard, chairman of America’s Charities and a founding editor of USA Today.
It was a wide-ranging discussion that touched on generational issues, demographics, giving patterns, online marketing, philanthropic trends – and some common sense advice and solutions. In prepping for the panel I was struck with the quality of America’s Charities’ white paper, Snapshot, which reveals some of the latest research on trends and strategies around employee engagement and giving. Two years ago, Howard Greenstein and I authored a white paper plumbing some of the same trends under the auspices of New York University’s Heyman Center for Fundraising & Philanthropy, Wired Workforce, Networked CSR. The new report advances the ball significantly and shows just how much younger workers – particularly so-called millennials born after 1980 – are changing the world of workplace giving and networked philanthropy. I highly recommend Snapshot to CauseWired folks.
Meanwhile, here’s the excellent Storify stream created by America’s Charities to capture the #GivingUndertheInfluence conversation yesterday: