Plug-ins and widgets get released every day on the social web, but I think Friday’s release of the new Social Actions DonorsChoose plug-in for WordPress is an important milestone in peer-to-peer online social activism. For one, it’s a big step forward in the sharing of both data and opportunity in what I firmly believe is quickly becoming a real sector; and for another, it works off of three platforms and allows DonorsChoose – one of the top brands in the CauseWired movement – to reach a new audience of tech-savvy bloggers and publishers. And it’s also the first product of Social Actions Labs. Congrats are due to the super-active team at Social Actions: Peter Deitz, Joe Solomon, Eric Cooper and Christine Egger – they’ve moved from idea to API to small-scale roll-out of a micro product in short time indeed. This also shows terrific vision on the part of Charles Best and his team at DonorsChoose – they’re real leaders in this community. I’ll be using the plug-in over at my group blog for culture, newcritics.com, just as soon as I get a free moment. But you can see it in action already at MaxSchoolBus. [Note: I serve happily as an informal, unpaid adviser to Social Actions.]

Blogs, DonorsChoose, Social Actions Blogs, DonorsChoose, Social Ventures